Chicago Institute of Hypnosis and Coaching
Preamble
The Chicago Institute of Hypnosis and Coaching (hereinafter referred to as “the Institute”) is committed to maintaining the highest standards of integrity, professionalism, and ethical conduct in all marketing and promotional activities. This Ethical Marketing Agreement establishes our dedication to transparent, responsible, and ethical marketing practices.
1. Truthful Representation
The Institute pledges to provide accurate and truthful information in all marketing materials, including course descriptions, instructor qualifications, certification details, and accreditation status. We will not engage in deceptive, misleading, or exaggerated claims in any form of communication.
2. Respect for Privacy
We respect the privacy of students, faculty, and alumni. Personal data will not be used for marketing purposes without explicit consent, and all data handling will comply with applicable privacy laws and regulations, including the General Data Protection Regulation (GDPR) and U.S. data protection laws.
3. Commitment to Non-Discrimination
The Chicago Institute of Hypnosis and Coaching is committed to diversity, equity, and inclusion. Marketing materials will reflect our dedication to providing equal educational opportunities for all individuals, regardless of race, gender, age, nationality, disability, or any other protected status.
4. Transparency in Program Information
We ensure that all marketing materials clearly disclose tuition, fees, certification requirements, and any additional program-related costs. Scholarship, grant, and financial aid terms will be presented transparently without hidden conditions.
5. Ethical Student Recruitment Practices
Our student recruitment efforts will uphold ethical standards, ensuring that no misleading, high-pressure, or coercive tactics are used. Prospective students will receive clear information on program expectations, course content, and admissions criteria.
6. Honest Use of Testimonials and Endorsements
All testimonials and endorsements used in marketing materials will be authentic, voluntarily provided, and representative of real student experiences. Any incentives or compensation related to testimonials will be clearly disclosed.
7. Compliance with Marketing Regulations
The Institute will adhere to all applicable local, state, federal, and international laws governing marketing and advertising, including regulations set forth by educational and professional accreditation organizations.
8. Commitment to Continuous Improvement
We will conduct regular self-assessments of our marketing strategies to ensure alignment with ethical standards and industry best practices. Feedback from students and stakeholders will be used to improve transparency and communication.
9. Reporting Ethical Concerns
Individuals who identify potential violations of this Ethical Marketing Agreement may report concerns confidentially through official Institute channels. Reports will be handled professionally and without retaliation.
10. Periodic Review and Updates
This Ethical Marketing Agreement will be periodically reviewed and updated to reflect evolving ethical marketing standards and best practices in the education sector.
By adopting and adhering to this agreement, the Chicago Institute of Hypnosis and Coaching reaffirms its commitment to ethical marketing, student transparency, and maintaining the highest level of professional integrity.
📅 Effective Date: 11/01/2022
✍ Authorized by: Yulia Volimerets, CUH&P by Yulia Volimerets